Torch Relay - Forget the Sponsors...

There were only infrequent attempts to link Olympic sponsors or companies producing in China to the demonstrations, but a few Boycott signs showed up. In general activism related to the Beijing Olympics has not really targeted the major sponsors, though they are taking a financial hit potentially from the much lower-key presence they are now showing due to the protests and complaints. This means that advertising they had paid for by becoming sponsors is being abandoned to avoid raising the corporate profile in the eyes of activists – and in their cross hairs.